Acodez IT Solutions: Increased Organic Traffic by 88% in 2.5 Years
From November 2019 to February 2022, I served as the Digital PR and Outreach Team Lead at Acodez, a web development and digital marketing agency founded in 2011 and based in India.
88% Traffic Growth
15,159 New Organic Keywords
1641 1st Page Rankings
During my tenure, I played a key role in implementing SEO strategies—primarily on-page and off-page SEO—that helped grow the site’s organic traffic from 13,048 → 24,599 monthly visitors.
Challenge
Operating in a highly competitive digital marketing space, Acodez needed to:
- Strengthen its organic visibility to attract new clients.
- Improve its backlink profile to compete for high-value keywords.
- Optimize both on-page and technical SEO to support long-term growth.
With limited resources and a crowded market, the challenge was to create sustainable growth that improved both authority and keyword rankings.
Strategy
1. On-Page SEO
- Audited and optimized existing blog content to align with search intent.
- Updated and refined meta tags, titles, and descriptions to boost CTR.
- Improved internal linking to enhance navigation and distribute link equity.
2. Off-Page SEO
- Conducted competitor backlink analysis to identify authoritative domains.
- Built a database of target sites and launched outreach campaigns.
- Secured backlinks from high-authority industry leaders.
3. Technical SEO
- Performed regular site audits to fix crawlability, speed, and mobile usability issues.
- Implemented schema markup and managed XML sitemaps to improve indexing.
Results
- 📈 Organic Traffic: Grew from 13,048 → 24,599 per month (+88%)
- 🔑 Keyword Visibility: Increased from 13,801 → 28,960 total ranking keywords (+110%)
- 🏆 First-Page Rankings: Improved from 1,517 → 1,641 (+8%)
- 🔗 Backlink Acquisition: Earned high-authority backlinks from G2, Clutch.co, and other industry leaders
- 📝 Content Growth: Contributed to the production of 200+ new content pieces
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