Acodez IT Solutions: Increased Organic Traffic by 88% in 2.5 Years

From November 2019 to February 2022, I served as the Digital PR and Outreach Team Lead at Acodez, a web development and digital marketing agency founded in 2011 and based in India.

Acodez-hero-section
88% Traffic Growth
15,159 New Organic Keywords
1641 1st Page Rankings

During my tenure, I played a key role in implementing SEO strategies—primarily on-page and off-page SEO—that helped grow the site’s organic traffic from 13,048 → 24,599 monthly visitors.

Acodez organic traffic growth chart
Organic traffic growth at Acodez: +88% increase over 2.5 years (Source: Semrush).

Challenge

Operating in a highly competitive digital marketing space, Acodez needed to:

  • Strengthen its organic visibility to attract new clients.
  • Improve its backlink profile to compete for high-value keywords.
  • Optimize both on-page and technical SEO to support long-term growth.

With limited resources and a crowded market, the challenge was to create sustainable growth that improved both authority and keyword rankings.

Strategy

1. On-Page SEO

  • Audited and optimized existing blog content to align with search intent.
  • Updated and refined meta tags, titles, and descriptions to boost CTR.
  • Improved internal linking to enhance navigation and distribute link equity.

2. Off-Page SEO

  • Conducted competitor backlink analysis to identify authoritative domains.
  • Built a database of target sites and launched outreach campaigns.
  • Secured backlinks from high-authority industry leaders.

3. Technical SEO

  • Performed regular site audits to fix crawlability, speed, and mobile usability issues.
  • Implemented schema markup and managed XML sitemaps to improve indexing.

Results

  • 📈 Organic Traffic: Grew from 13,048 → 24,599 per month (+88%)
  • 🔑 Keyword Visibility: Increased from 13,801 → 28,960 total ranking keywords (+110%)
acodez-keywords-growth
+110% growth in keyword visibility at Acodez: from 13,801 to 28,960 ranking keywords in 2.5 years.(Source: Semrush).
  • 🏆 First-Page Rankings: Improved from 1,517 → 1,641 (+8%)
  • 🔗 Backlink Acquisition: Earned high-authority backlinks from G2, Clutch.co, and other industry leaders
  • 📝 Content Growth: Contributed to the production of 200+ new content pieces

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