TechnologyAdvice: Strengthening Authority and Keyword Visibility
TechnologyAdvice is a B2B media services company that connects businesses with the right software and service providers.
+28%Referring Domain Growth
5,062 Top 3 Ranking Keywords
+24.5% 1st Page Rankings
In 2022, I joined their SEO team as a Specialist, focusing on building authority and improving keyword visibility in one of the most competitive digital landscapes: B2B SaaS and software.
Challenge
TechnologyAdvice wanted to increase visibility for high-intent B2B software keywords to drive qualified leads. The main challenge was competing with other established SaaS publishers while maintaining growth during a period of Google algorithm updates and traffic fluctuations.
Strategy
1. Off-Page SEO (Core Focus)
- Executed targeted outreach campaigns to build high-quality backlinks.
- Secured placements on authoritative SaaS and technology domains to boost domain trust.
2. On-Page SEO
- Optimized meta tags and descriptions to improve click-through rates.
- Strengthened internal linking between content hubs and pillar pages.
3. Technical SEO
- Performed audits to address crawlability, mobile usability, and site speed issues.
Results
- 🔗 Referring Domains: Increased from 11,732 → 14,988 in under 10 months (+28% growth)
- 🏆 Top 3 Keyword Rankings: Improved from 3,936 → 5,062 (+28.6%)
- 📈 Page 1 Keyword Rankings (Positions 4–10): Increased from 13,305 → 16,570 (+24.5%)
- ⚡ Authority Strengthened: Despite a short-term dip in traffic, keyword visibility and authority metrics positioned TechnologyAdvice for sustained recovery and long-term growth
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